Succeeding in Music is a user-friendly business guide for those who want to start or strengthen a professional career in music. Written for both artistic and managerial people, this encouraging book spells out the fundamentals of business, finance, marketing, and strategy as they apply to the music world.

Using real-life examples from the music industry, the book defines key business concepts and terms, and offers how-to guidance for constructing a comprehensive business plan. Readers learn how to approach all aspects of doing business in music strategically, from product development and pricing to surviving the industry's renowned competitive environment. The book also offers insights and practical advice for setting realistic goals, building momentum, avoiding pitfalls, and much more.

Synopsis

"Succeeding In Music: A Business Handbook for Performers, Songwriters, Agents, Managers, and Promoters" by John Stiernberg. This is a business strategy guide for music people: performers, songwriters, agents, managers, and promoters. Its emphasis is on the fundamentals of business planning, strategic decision making, and marketing.

The material presented in the book includes definition of key concepts and buzzwords, common sense principles, guidelines for starting or developing a music business, and worksheets for developing a comprehensive business plan. Strategy is presented first, then tactics. The book's aim is to raise the overall business and financial consciousness of the reader--without the reader thinking that he or she is "selling out" or compromising artistic integrity in the process.